The COVID-19 pandemic has taught us all many things – adaptability being one of them. Due to the pandemic, the entire globe has gone through an enormous shift in the way that we live. We experienced (or at least had to experience) many changes that affected our lives.
People have lost their jobs, lives, and family members. Small local businesses went through many challenges to keep their businesses afloat – which just means that these businesses have had to become creative in order to survive in this pandemic. It is very hard for the small local business to sustain their business. So, what are the tips to increase courier sales?
THE RISE OF THE E-COMMERCE INDUSTRY
There were many industries that came to a halt during the pandemic due to restrictions and regulations in place to contain the spread of the virus. The e-Commerce industry, however continued to thrive despite lockdowns and the pandemic made many Malaysians realize the importance of capitalizing on the market growth of the e-Commerce industry.
This could be attributed to the fact that ever since lockdown, many Malaysians have been cooped up at home and have been shopping through online platforms such as Shopee, Lazada, Shein, Zalora, etc. This realization led to many small brick and mortar businesses to venture into providing courier services to their community in hopes to earn additional income.
When it comes to increasing shop sales, there are many ways to go about it. But for starters, let’s dive into 3 useful tips to increase courier sales for your business.
Tips To Increase Your Courier Sales Business
1. Pay Attention To Visibility
When you start a courier business, the main objective should be to make a profit and to be known for the services that you offer to your customers. However, making a profit or boosting sales can only happen once people know about your business.
Differentiate your business from your competitors and stand out to your customers and community by increasing the visibility of your business.
One of the most helpful things to do to increase the visibility of your business is to invest in getting a signboard for your shop. This is to increase the likeliness of people noticing your shop and they would be able to see the different services your courier business has to offer.
2. Offer Value Added Services
For a few years now, the concept of value-added selling has been one of the most popular ways on how to increase business sales. The idea of providing value-added services is not about promoting the product but more of providing a service that makes prospective customers have a perception that your courier business is unique and valuable to them.
As a courier agent, you can provide additional services that are based from your own initiative such as free deliveries or pick-up services. The options are limitless!
Free Deliveries And Pick-Ups
One of the ways to get your customers to be loyal to your business is through providing additional services. This way, customers would feel appreciated, hence the chances of them being loyal to your brand is high. One of the ways to offer a value-added service to your customer would be through offering free delivery services or pick up services to your customers.
Free Packaging Materials
As a courier business owner, you can even provide free packaging material services to your customers. This way, your customer would feel cared for knowing that their parcel is being protected in the best way possible.
When it comes to attracting more customers to your courier business, there’s a few ways to go about it.
In this day and age where social media and digital marketing have been eminent in the increase of sales in businesses. It is important to recognise that marketing and sales go hand in hand and investing in the right marketing strategy will dictate the progression of your business.
The main objective of marketing tactics is to increase the reach of your business and to engage with customers in ways that would result in an increased amount of sales.
You can increase the sales as a parcel business by distributing flyers, sending email newsletters and by promoting your business on various social media platforms such as Instagram, Facebook, LinkedIn, Twitter, etc.
Here’s a few things you can do to increase the sales of your courier business.
1. Setting Up A Facebook Page
A few types of pages are:
- Local Business/Place
- Artist, band, or public figure
- Organization, company, or institution
- Brand or product
- Cause or community
Then enter relevant information about your business on your Facebook Page so that prospective customers can have access to information about your business and the courier services you offer.
2. Setting Up A Google My Business Page
Many businesses create a Google My Business page so that their business can reach a wider audience. Why?
You can set up a Google My Business account using a personal Gmail account. You will also be asked to choose your business type (Service Area, Storefront, Brand).
Fill up relevant information such as your business name, address, business phone number, operating hours, etc.
Google requires business owners to verify their business using a code that will be mailed via a postcard. It would usually take about 1-2 weeks for the postcard to be mailed. Also keep in mind that the code will only be valid for 30 days.
3. Create Social Media Accounts
Creating social media accounts for the purpose of ampig up sales is actually a really good and easy way to generate sales. Studies have found that social media is one of the marketing channels that generate a rock solid Return of Investment (ROI).
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